Candy Club:
Toy Story Collection
From ideation to official release, the Disney Pixar Toy Story collection was thoughtfully shaped to embody the individual personalities of each character while upholding the design integrity shared by Disney Pixar and Candy Club.
This endeavor engaged a close partnership with Disney Pixar, navigating through the creative process with innovative ideas, collaborative efforts, and precise execution. Every aspect was expertly woven to introduce a collection that harmoniously blends the lively world of Disney Pixar with the vibrant spirit of Candy Club.
The campaign emails catered to both B2B and D2C customers, utilizing marketing content pillars centered around new product introductions, everyday occasions, and holidays. These themes embraced the Disney Pixar Toy Story playful theme and appealed to both facets of the business.