Candy Club:
Crayola Collection
From conceptualization to release, the Crayola® collection was meticulously designed to embody the vibrant essence of each Crayola® color. Drawing inspiration from both the color names and the Crayola® brand, each design reflects a lively and dynamic nature.
Every detail was thoughtfully considered, resulting in a collection that seamlessly merges the playful world of Crayola® with the spirited essence of Candy Club.
The campaign emails catered to both B2B and D2C customers, utilizing marketing content pillars centered around new product introductions, everyday occasions, and holidays. These themes embraced the colorful Crayola® theme and appealed to both facets of the business.