
Branding for Grammy Award Winning Producer,
TROOKO
Collaborated with Grammy award-winning producer Trooko to redefine his brand, crafting a visual identity that captures the essence of his name, derived from the Spanish word “truco,” meaning trick. The redesigned brand embodies the playful and intriguing nature behind the name, infusing bright colors and graphic elements into the logo and overall aesthetic.
In 2018, the brand was redesigned, conceptualized a new logo, overhauled the website, and crafted album art for his September 2018 release. The result was a cohesive and impactful visual identity that resonated with Trooko’s musical essence. In 2022, a collaborative effort with Blood Company led to the revitalization of Trooko's brand, resulting in a streamlined, sophisticated logo that exudes boldness and instant recognition.